Official Rules


In order to enter the Challenge, you must agree to these Official Rules (“Rules”). Therefore, please read these Rules prior to entry to ensure you understand and agree. You agree that submission of an entry in the Challenge constitutes agreement to these Rules. You may not submit an entry to the Challenge and are not eligible to receive the awards described in these Rules unless you agree to these Rules. These Rules form a binding legal agreement between you and Eyebeam and Google with respect to the Challenge.


This Challenge is open to users who are physically located in the United States and the District of Columbia who are over the age of 18 (“You” or “Entrant”) and are not a person or entity under U.S. export controls or sanctions. Current Employees, interns, contractors, and other office holders, along with the immediate family members, of Eyebeam, Google Inc. or are not eligible to participate.


This Challenge is run by Eyebeam, 540 West 21st Street, New York, NY 10011 and Google Inc, 1600 Amphitheater Parkway, Mountain View, CA 94343 ("Challenge Sponsors").

    Entrants must submit their entries using the Data Viz Challenge online submission form and follow the steps indicated. You will need to download and utilize the data provided by in your submission. You are not allowed to use data from other sources. To access the data, select one of the methods below:
    • Querying the API: Send an HTTP request, with a variety of parameters, and receive an XML response with data custom-tailored to your query.
    • Using’s Interface: Browse the data by using the interface at Enter values such as year, category, and personal income, and view a table of results.
  • Entries may come from an individual or from a team of up to 8. If submitting on behalf of a team, the entry should include all the names of the team members, but any awards awarded will be granted to the owner of the email address used in conjunction with the submission.
  • Each challenge submission must be accompanied by a primary contact name (full, legal name) and a primary contact email address (valid email). Your name and email will be kept private and used only for communication between the Challenge Sponors and you in relation to this challenge. You can review the privacy policy for Eyebeam (who is collecting and managing the data) at
  • If you should win the challenge, we will contact you using this primary email address. We are not responsible for incorrectly-entered user information resulting in the inability to contact you.
  • Each challenger — either individual or team — can submit up to 2 data visualizations. Any attempt to submit more than 2 entries will result in disqualification.
  • Entries must be received via the online submission form, starting February 18 2011. Entries will be accepted up to March 27 at 11:59:59 P.M. Eastern Standard Time (EST).
  • Finalists will be notified between 4/9/2011-4/18/2011.
  • Finalists will be publicly announced the week of 4/11/2011. Finalists will be individually contacted that week to discuss award eligibility and project hosting, if applicable.
  • Entries must be data visualizations. A range of media will be accepted: interactive web apps, graphic images, or video. Note that if you do create an interactive app (Javascript, Flash, etc.), it must function in a normal browser environment and it you must host it on your own site. We retain the right to judge what is and is not a valid visualization, and to disqualify entries that are not data visualizations.
  • Entries must use the data set, and only that set. Use of additional data sets will result in disqualification.
  • By submitting an entry you agree explicitly that all components of your submission and supporting information are indeed original creations. Any intellectual property infringement, misuse or plagiarism of another’s work in any form or state will result in immediate disqualification and forfeiture of eligibility to receive all awards, recognition and awards. You also agree to allow Eyebeam, Google and to make public statements regarding any disqualifications and any grounds for disqualification.
  • Depending on the type of media used for your entry, your visualization will either be hosted on our site, on your own site, or on a third party site:
    • Stand-alone images will be uploaded and hosted on our site.
    • Videos must be uploaded to YouTube, and will be embedded on our site.
    • Interactive visualizations must be hosted on your own site. Our site will feature images or screenshots of the project, but you are responsible for keeping an active, working, accessible web page with the visualization.
    • Your entry must be published with a Creative Commons license, which you may choose when submitting. You retain copyright of your project, but you may not require payment for its sharing or fair use.
  • You will continue to own your entry, but you grant Eyebeam and Google permission to use, copy, distribute, and publicly display your Challenge submission for any purpose, without any compensation to you.
  • Your entry may not include trademarked, copyrighted, or commercially-licensed elements or any component that would make it ineligible for a Creative Commons license.
  • We also encourage code to be released with an Open Source Initiative-approved license and published openly.
  • All submissions will be judged by a jury selected by Eyebeam and project partners.
  • The jury will assess all submissions on the following criteria: storytelling, clarity, relevance, utility, aesthetics.
  • In the case of a tie, the jury reserves the right so split the grand award equally between the top entries.
  • If an entry is disqualified it will not be eligible for an award. We also retain the right to remove disqualified entries from our visualization gallery.
  • If no entries are received, no awards will be distributed.
  • A grand award of $5,000 will be announced on 4/18/2011.
  • Winners will be publicly announced on 4/18/2011.
  • Winners must claim their awards within 1 month of notification, or else the award may be forfeited. Claiming the award requires submitting an IRS tax form. The winnings will be awarded in the form of a check made out in the name of the primary contact person, as submitted on the entry form. To receive the check, this person must submit to us United States IRS Form W-9 (U.S citizens) or Form W-8BEN (non-U.S. citizens).
  • Winners will need to sign and return a declaration of eligibility to the Challenge Sponsors before their award will be awarded.
  • Any information you provide about yourself or team will be accurate.
  • You agree not to falsely represent yourself or your team by entering the challenge under an assumed name with the intent of impersonating another person or team. If you do so, we reserve the right to disqualify you from the challenge.
  • If the challenge sponsors discover that an entrant has attempted to undermine or manipulate the site or challenge in any way, that entrant will be disqualified.

Each challenge submission must be accompanied by a primary contact name (full, legal name) and a primary contact email address (valid email). Your name and email will be kept private and used only for communication between the Challenge Sponors and you in relation to this challenge. You can review the privacy policy for Eyebeam (who is collecting and managing the data) at

  • Information provided on this site is provided for general information, and should be used at your own risk.
  • We reserve the right to remove any submissions at any time.
  • You agree to indemnify and agree to keep indemnified the Challenge Sponsors from and against any liability, claims, demands, losses, damages, costs and expenses resulting from any act, default or omission by you and/or a breach of any warranty set forth herein. To the maximum extent permitted by law, you agree to defend, indemnify and hold harmless the Challenge Sponsors from and against any and all claims, actions, suits or proceedings, as well as any and all losses, liabilities, damages, costs and expenses (including reasonable attorneys fees) arising out of or accruing from your entry.
  • You warrant that they have full rights to use the content of their entries.
  • Eyebeam and Google are not responsible for technical difficulties related to the submission process and the use of the API data provided by
  • The challenge sponsors reserve the right to cancel or postpone the challenge if it is not capable of running because of issues such as computer viruses, bugs, tampering or technical difficulties.

This challenge is governed by, subject to, and construed in accordance with the laws of the State of New York, United States of America, excluding all conflict of law rules. If any provision(s) of these Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect. To the extent permitted by law, the rights to litigate, seek injunctive relief or make any other recourse to judicial or any other procedure in case of disputes or claims resulting from or in connection with this Challenge are hereby excluded, and all Participants expressly waive any and all such rights.


By entering the Challenge, you agree that exclusive jurisdiction for any dispute, claim, or demand related in any way to the Challenge will be decided by binding arbitration. All disputes between you and the Challenge Sponsors of whatsoever kind or nature arising out of these Rules, shall be submitted to Judicial Arbitration and Mediation Services, Inc. (“JAMS”) for binding arbitration under its rules then in effect in the San Jose, California, USA area, before one arbitrator to be mutually agreed upon by both parties. The parties agree to share equally in the arbitration costs incurred.


The winning entries will be posted on